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Mobile Website - Why Your Website SEO Efforts Will Never Add Any Mobile Customers To Your Business By Dennis Kimani



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Expert Author Dennis Kimani
Why Mobile Websites?
Mobile websites are increasingly being used today by businesses to leverage their online marketing efforts on mobile devices and grab a share of the mobile pie. Although there is huge revenue for mobile optimized websites, there are still a big number of business owners who are resistant to change. Let's look at the benefits of going mobile early enough.
Figures Don't Lie
Having a mobile website these days is paramount for businesses to get the most out of their internet marketing efforts to extract the "juice" on all angles. By this I mean establishing solid presence optimized for both the desktop and mobile web platforms. According to recent research by Quantcast, their figures show that there are four mobile devices to every computer globally and more cell phones are rapidly being acquired daily than PCs. Another study proved that approximately 60 percent of worldwide consumers primarily access the internet through their mobile devices. Additionally, out of the mobile users who get a negative/bad experience after visiting a site, 61 percent of them will never return to the site.
Why Mobile SEO Is So Significant
It's clear where the world is headed and mobile technology is surely leading the way. Almost all gadgets being produced these days are designed and structured to be used either through mobile devices or accommodate mobile technology for ease of use and convenience. How does this affect your web presence? Obviously, PC websites' SEO differ from mobile SEO especially for local searching. At the same time, users on mobile behave differently than users on PC websites. E.g. mobile users tend to want things right there and now, meaning they're mostly ready buyers.
Example: someone trying to search for pizza at 3am. Hence with such power, a mobile website can easily convert mobile prospects without much selling, provided you have the right information at the right time. For a PC website, due to the abundance of websites online among other factors, customers use their computers to search for in-depth product info, research and are likely to hop from site to site looking for better deals than on mobile.
In conclusion
Although some website owners may prefer responsive sites which change their form depending on the type of device used to access the web, having a separate mobile site that is structured specifically for mobile web yields better results because it is viewable across multiple devices including WAP and GPRS powered while responsive sites are best viewed on smart phones which account for 8 percent of all mobile devices bought globally. If we observe the top internet companies such as Google, Facebook, Yahoo, Adobe, Microsoft and so forth, they all have separate websites that are mobile optimized and specifically customized to give users a better mobile experience. In the end, any website owner may only choose to ignore the mobile revolution for their own perils because the status quo isn't going to change anytime soon.
Learn more about using a mobile website to get leverage on your marketing efforts because customers are generally mobile.
Dennis is a web development and marketing connoisseur with kin interest on mobile website development for SMBs. After working on the web developing desktop sites for many years, Dennis noted one day that he used to access his mobile internet more times than his personal computer which got him to research about mobile trends. He was able to confirm that the majority of other PC owners were increasingly doing the same. He decided to specialize on mobile website development on behalf of customers because he believes that its the future.

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